CareerFinders, on behalf of our client, an expanding Investment Firm with offices in Nicosia, we are seeking to recruit a Marketing Analytics Manager to join their team. The successful applicant will primarily be responsible for driving the marketing-related technology, data and analytics functions within the Data Analytics and Marketing departments of the company and will therefore hold strong, extensive and demonstrable experience with marketing analytics, specifically in high level marketing strategy, revenue attribution, lead generation and customer lifecycle. Previous experience with Team Leadership is highly desirable and fluency in both written and spoken English is a must. 

Role Overview: 

You will direct the existing team to improve on existing analytics efforts but also drive new initiatives - including enhancement of data availability and measurement capabilities to push forward our marketing analytics strategy. You will work to enhance analysis of customer journeys and behaviours, set the KPIs for the marketing department and will monitor the marketing activity on a regular basis to identify patterns, trends and raise flags when needed. You will be responsible for unlocking new opportunities for growth by discovering insights, and using current customer data/trends to fuel decision making. You will be involved in setting the strategy, benchmarks, goals, roadmap and methods to support the short- and long-term marketing growth plans.

Key Duties/Responsibilities: 

• Have a solid understanding of digital marketing and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, webinars and online communities.
• Expand and improve on marketing automation, attribution and lifetime value initiatives.
• Direct and manage efforts related to marketing technology systems.
• Work on a daily basis with Marketing and Data Science teams to improve existing efforts and implement/test new strategies.
• Liaise with the Data Warehouse team regarding required metrics for analysis.
• Share knowledge and expertise with other team members to enable continued team skills development.
• Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results.

Key Skills/Experience: 

• Ideally a relevant academic background in Marketing, Data Analysis or a related field.
• Strong experience working on marketing analytics, specifically in high level marketing strategy, revenue attribution, lead generation and customer lifecycle.
• Experience in driving decision-making on a holistic top level view across all channels (both paid and unpaid).
• A deep understanding of the interactions and impacts between paid vs organic, brand vs non-brand metrics.
• Preferred experience in directing or managing a team of analysts.
• Fluency in English.
• Self-motivated and able to work independently.
• Intuitive analytical mind.
• Good problem solving skills and able to deal with ambiguity in defining activities and direction.
• Proactive and persistent.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the reference number CAR5925. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.