SEO Outreach Specialist
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#TO30787 Type: Full time
Team Odeon is creating a network of information websites to help students navigate through higher education options according to their needs. Our goal is to offer a comprehensive, trustworthy, and easy-to-use knowledge base to anyone looking to start a degree or move into a new profession.
Our core values include user focus, community impact, and reputable peer review to ensure we positively impact how people access information when selecting a degree program.
The company was founded in 2020 by experienced entrepreneurs coming from the online publishing sector. As an international company based in Europe, Team Odeon fosters a remote working culture, with employees located around the globe.
Following investments by Lighthouse Ventures and a small group of private equity investors from the performance marketing sector, Team Odeon recently raised €2 million in funding to be used to bring us closer to our goal.
What will you do?
You will be part of a small team, collaborating with content and design teams on content ideas we can pitch to websites and get featured. Your responsibilities will include researching and prospecting new websites for collaboration, maintaining and nurturing existing relationships and working together with our team to create placement opportunities within those sites.
Other tasks you will do:
Using Ahrefs and advanced Google search techniques identify and create new link placement opportunities for your brands
Successfully pitching and getting link placement for our brands in desired websites and web assets
Driving the Offsite SEO strategy to acquire backlinks that positively impact organic rankings
Setup monitoring of acquired links and KPIs for outreach campaigns
Researching and identification of additional opportunities to increase your brand’s exposure on the internet
Regularly analyzing backlink profiles of competitors in order to seek link placement opportunities
Identifying influencers within the niche of the brand and create collaborations with them to secure exposure and links
Contacting influencers, journalists, website owners/admins, and others that may have an interest in working with your brands via email / twitter / Facebook / phone
Who are we looking for?
A mid to senior experienced colleague to help us establish, maintain and leverage relationships with partners and external relevant websites to generate placement opportunities for our brands. If you desire to develop professionally within the SEO area, the grid is your second name and you are passionate and creative about research and problem solving, read on.
What do you have?
3 years experience as an SEO outreach specialist or equivalent (SEO which was focused on offsite activities)
Previous experience with SEO Analysis tools such as SEMRush, Ahrefs, Moz, and Google Analytics
SEO strategy knowledge and techniques
Knowledge in the digital marketing ecosystem (digital marketing channels, tools, and industry)
Full working proficiency in the English language
What is needed to be successful in this role?
Excellent communication skills (written & oral)
Striving on people interaction
Ability to build and maintain strong and long-lasting relationships on all seniority levels
Not deterred by or afraid of manual and repetitive tasks
Growth mindset with a strong desire to develop new skills and learn about new fields and industries
Comfortable working in a fully remote environment
What do we offer?
Competitive salary based on your skills and experience
Regular compensation review
Support of further learning and development
Fully remote working environment
Opportunity to shape the development of the product as a part of a growing team
Rewarding experience working to improve the state of education selection and people’s access to it