About our client

Our client is a digital banking platform for businesses and individuals in sectors that traditional banks decline. Customers receive a full account including an EU IBAN, virtual Mastercard, instant and SEPA transfers, bulk payouts, and direct platform integrations.

The product is in development and close to launch. This role is focused on building acquisition channels and an early adopter base from scratch.

The role

This is one of two business development roles. The other role focuses on in-person events and client meetings. This position is online-focused, covering outreach, paid media, affiliates, content, SEO, and community. Leads that require a face-to-face conversation are handed over to the field role.

Focus sectors

Our client serves a wide range of industries. The main sectors for this role include:

• Adult and content creation: cam models, OnlyFans and Fanvue creators, creator agencies, studios, adult sites and affiliates
• iGaming and betting: licensed gambling operators, affiliates, sports betting, spread betting, binary options
• Crypto, blockchain and forex: exchanges, OTC desks, Web3 businesses, forex platforms, traders
• Payments infrastructure: PSPs, payment orchestrators, corporate service providers

This list is not exhaustive. Google and Meta restrict or ban most of these verticals, so you will need to know which channels are effective for them.

Responsibilities

• Run outbound campaigns across email, LinkedIn, Telegram, X, Discord, and industry forums; build lists, write sequences, test, and iterate
• Buy media on networks that accept these verticals, including adult and iGaming ad networks, industry publications, and sponsorships
• Build and run the affiliate and referral programme
• Own SEO and content, including industry and customer profile pages
• Build presence in the communities these customers already use
• Qualify leads and hand over those that require in-person follow-up
• Report on cost per lead, cost per opened account, and channel performance by sector

Requirements

• 2 to 4 years of experience in digital marketing, growth, or outbound sales, ideally within adult, iGaming, crypto, forex, or affiliate marketing
• Experience running campaigns in restricted verticals, and knowledge of the ad networks, affiliate networks, and publications that serve them
• Hands-on experience with outreach tooling, list building, email deliverability, and CRM
• Ability to report on what a channel costs and what it returns
• Copywriting for outreach and landing pages
• Willingness to be publicly associated with these sectors
• Fluent English

Desirable

• Existing affiliate or agency relationships in one or more target sectors
• Experience marketing a financial or payments product
• SEO experience on a large site
• Paid social and native buying experience
• A second language relevant to the target markets

Working pattern

• Office based, with occasional travel for meetings and events; occasional working from home where the schedule allows. This is not a remote role.
• No relocation assistance. Applicants must have the right to reside and work in Cyprus.

Please click the link below to apply directly with us:

https://mdn.bamboohr.com/careers/142