Advance Career Ltd on behalf of our client an Online Gaming Organisation is seeking to recruit an Email Marketing Coordinator;

Responsibilities:

• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.,) and database parameters
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Optimizing templates to ensure responsive behaviour for both mobile and desktop mail clients
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Qualifications:

• Past experience with email marketing, lead nurturing, marketing automation and web analytics.
• Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability and sender reputation.
• Proficiency in email marketing and marketing automation technology.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Knowledge of HTML and CSS for e-mail template building
• A good understanding of parameters and parameterization to build and develop e-mail templates
• Knowledge of liquid language as used with Shopify is a plus but not a requirement.
• A good understanding of general logic to allow building segmentations
• Excellent command of the English language

Benefits:
An attractive remuneration package will be offered to the successful candidate.