Marketing Manager
The Palm Beach Resort, LarnacaV A C A N C Y
We are preparing to open a new luxury resort in Larnaca, Cyprus, designed to deliver an exceptional hospitality experience through outstanding service, distinctive experiences, refined accommodation, and a strong connection to the destination.
As we prepare to enter the international luxury hospitality market, we are seeking an experienced, creative, and strategically minded Marketing Manager to develop and implement the resort's marketing strategy, establish a distinctive brand identity, and build awareness and demand across key international and local markets.
The Marketing Manager will be responsible for planning and executing the resort's marketing activities, overseeing brand management, digital marketing, social media, content creation, public relations, promotional campaigns, and marketing partnerships.
The role requires a strong balance of strategic thinking, brand development, digital expertise, creative execution, market intelligence, and commercial awareness, ensuring that all marketing initiatives reflect the resort's luxury positioning and contribute to its business objectives.
The successful candidate will be responsible for strengthening brand awareness, generating qualified demand, supporting direct bookings and revenue growth, developing customer engagement, and establishing a compelling market presence, while ensuring consistency across all communication channels and guest touchpoints.
The Palm Beach Resort, a five-star resort that brings together a world-class hotel, beachfront residences, exceptional dining, a luxury wellness spa, exciting event spaces and dynamic sports facilities.
Marketing Manager
The successful candidate should have:
Qualifications & Professional Experience
- Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, or a related discipline. A postgraduate qualification or relevant professional certification is an advantage.
- Minimum of 5–7 years of relevant marketing experience, preferably within luxury hotels, resorts, or internationally recognised hospitality brands.
- Demonstrated experience in developing and implementing integrated marketing strategies that strengthen brand awareness, increase customer engagement, and support commercial performance.
- Proven experience in brand management, marketing communications, campaign planning, and the development of compelling brand narratives.
- Strong expertise in digital marketing, including social media management, online advertising, search engine optimisation (SEO), search engine marketing (SEM), email marketing, and website content management.
- Experience in developing marketing campaigns that support room bookings, dining outlets, wellness and spa services, events, residences, and other resort offerings.
- Excellent content development and storytelling skills, with the ability to communicate a luxury brand's identity, experiences, and unique selling points across multiple channels.
- Experience in public relations, media relations, influencer collaborations, and the development of strategic marketing partnerships.
- Strong understanding of digital analytics, campaign performance measurement, customer segmentation, and marketing return on investment (ROI).
- Proven ability to manage marketing budgets, coordinate external agencies, oversee creative production, and evaluate campaign effectiveness.
- Experience in luxury hospitality pre-opening projects, brand launches, or the positioning of new hospitality concepts is strongly preferred.
- Ability to work effectively with Sales, Revenue Management, Reservations, Food & Beverage, Spa, Events, and other operational departments to ensure alignment between marketing initiatives and commercial objectives.
- Excellent organisational, project management, communication, and interpersonal skills, with the ability to manage multiple projects and deadlines.
- Excellent command of English, both written and spoken. Greek and additional languages relevant to the resort's target markets are advantageous.
- Knowledge of the Cyprus hospitality and tourism market, international travel trends, and key source markets is an advantage.
What We Offer
- The opportunity to shape and establish the marketing identity of a new luxury resort in Cyprus.
- A key management position with meaningful influence over brand positioning, marketing strategy, and the resort's market presence.
- The opportunity to develop and implement creative marketing campaigns from the pre-opening phase through the resort's launch and beyond.
- A dynamic environment focused on excellence, innovation, creativity, and commercial achievement.
- Professional development and long-term career opportunities.
- A competitive remuneration and benefits package commensurate with experience and responsibilities.
Application Process
Interested candidates are invited to submit their CV and a cover letter outlining their marketing experience, relevant achievements, and approach to building and positioning a luxury hospitality brand in an international market.
Important to have: EU passport, progressive experience 10+ years, understanding of timelines for pre-opening and soft opening pre-requisites.
Join us in bringing a new luxury hospitality destination to life in Larnaca, Cyprus, and help shape its identity, tell its story, and establish its position in the international market.
Please send your CV referring to the position by the 15th November, 2026 to