Commercial Director
The Palm Beach Resort, LarnacaV A C A N C Y
We are preparing to open a new luxury resort in Larnaca, Cyprus, designed to deliver an exceptional hospitality experience through outstanding service, distinctive experiences, refined accommodation, and a strong connection to the destination.
As we prepare to enter the international luxury hospitality market, we are seeking an experienced, commercially driven, and strategically minded Commercial Director to lead the resort's commercial strategy and drive its market positioning, revenue growth, and long-term profitability.
The Commercial Director will be responsible for developing and executing the resort's overall commercial strategy, overseeing Sales, Marketing, Revenue Management, Distribution, and commercial partnerships.
The role requires a strong balance of strategic leadership, sales expertise, marketing knowledge, revenue optimisation, market intelligence, and hands-on execution.
The successful candidate will be accountable for driving room revenue, occupancy, average daily rate (ADR), revenue per available room (RevPAR), total resort revenue, market share, and profitability, while protecting the resort's luxury positioning and long-term brand value.
The Palm Beach Resort, a five-star resort that brings together a world-class hotel, beachfront residences, exceptional dining, a luxury wellness spa, exciting event spaces and dynamic sports facilities.
Commercial Director
The successful candidate should have:
Qualifications & Professional Experience
- Bachelor's degree in Hospitality Management, Business Administration, Marketing, Sales, Finance, or a related discipline. A postgraduate qualification or relevant executive education is an advantage.
- Minimum of 8–10 years of relevant commercial experience in hospitality, preferably within luxury hotels, resorts, or internationally recognised hospitality brands.
- Demonstrated experience in a senior commercial leadership role, such as Commercial Director, Director of Sales & Marketing, or an equivalent position with broad commercial responsibility.
- Proven track record in developing and executing commercial strategies that deliver revenue growth, market share, and profitability.
- Strong experience in sales leadership, international account development, marketing strategy, and business development.
- Sound knowledge of revenue management, pricing, forecasting, hotel distribution, and digital commerce.
- Experience in luxury hospitality pre-opening projects is strongly preferred.
- Proven ability to develop commercial budgets, forecasts, business plans, and performance reports.
- Experience leading multidisciplinary teams and managing external agencies and strategic partnerships.
- Strong understanding of international tourism markets, luxury travel trends, and hospitality distribution channels.
- Excellent command of English, both written and spoken. Greek and additional languages relevant to the resort's source markets are advantageous.
- Knowledge of the Cyprus hospitality and tourism market is an advantage.
What We Offer
- The opportunity to lead the commercial strategy of a new luxury resort in Cyprus.
- A senior leadership position with meaningful influence over the resort's market positioning and financial performance.
- The opportunity to build and develop a commercial team from the pre-opening phase.
- A dynamic environment focused on excellence, innovation, and commercial achievement.
- Professional development and long-term career opportunities.
- A competitive remuneration and benefits package commensurate with experience and responsibilities.
Application Process
Interested candidates are invited to submit their CV and a cover letter outlining their commercial leadership experience, relevant achievements, and approach to launching and growing a luxury hospitality business.
Important to have: EU passport, progressive experience 10+ years, understanding of timelines for pre-opening and soft opening pre-requisites.
Join us in bringing a new luxury hospitality destination to life in Larnaca, Cyprus, and help establish its position in the international market.
Please send your CV referring to the position by the 15th November, 2026 to