CareerFinders, on behalf of our client, a well-established Financial Services Group offering traders access to CFDs across Forex, Indices, Commodities, Stocks and Cryptocurrencies, we are seeking to recruit a Marketing Data Analyst to join their growing team based in Limassol. Reporting to the Head of Marketing, you will be responsible for turning data insights into actionable strategies, assisting the marketing team to optimise and execute marketing strategies and campaigns effectively. Our client is seeking applicants who are educated to degree level in either Marketing, Mathematics, Statistics, Finance or another relevant field. Experience working with marketing tools and technologies such as Google Analytics, Google Ads, Bing Ads, Bing Analytics, Social Media Ads & Analytics, Adroll Ads & Analytics, Media Buying Ads and/or Analytics is highly desirable. Excellent verbal and written communication skills in English are essential. A attractive remuneration and benefits package is available to the successful candidate.

Key Duties/Responsibilities: 

• Designing, implementing and maintaining adequate reporting to monitor the company’s marketing operations and performance.
• Performing data analysis to identify opportunities and cost efficiencies.
• Analysing marketing-business metrics and providing ROI analysis of all marketing campaigns.
• Analysing large datasets and providing useful actionable recommendations to support the marketing teams goals.
• Providing user demographics, behaviour data and analysis for market segmentation and product evaluation.
• Building marketing dashboards for reporting and visualising key performance indicators.
• Understanding marketing requirements and creating useful and planned solutions to address data needs.
• Planning and analysing effective retention A/B tests in order to improve marketing KPIs.
• Transforming abstract questions into quantifiable metrics.
• Utilising product usage data to develop predictive customer retention models.
• Developing customer lifetime value and spending benchmark analytics.
• Measuring the impact of targeting and segmentation outcomes.
• Providing thought leadership to improve outcomes and processes, including scaling and automation continuously.
• Be a catalyst for the improvement of existing data sources and predictive analytics.

Key Skills/Experience: 

• University Degree in Marketing, Mathematics, Statistics, Finance, or any other relevant field.
• Experience in a similar role in Financial/FX services will be considered an advantage.
• Experience in Google Analytics, Google Ads, Bing Ads, Bing Analytics, Social Media Ads & Analytics, Adroll Ads & Analytics, Media Buying Ads and/or Analytics.
• Advanced knowledge of Microsoft Excel is a must.
• Excellent analytical, interpersonal, communication skills and leadership skills.
• Meticulous attention to detail when working with data to ensure accuracy and quality.
• Ability to work under pressure and engage in multiple initiatives simultaneously.
• Eagerness for continuous professional development.
• Excellent verbal and written communication skills in English .
• High level of autonomy and trust, support of ideas and opportunity to influence directly company results.
• High-impact contribution to dynamic business at a growth phase.

Key Benefits: 

• Competitive remuneration, regular salary reviews and performance-based incentive schemes.
• Continuous personal development and support of external capability-building opportunities.
• Welcoming, dynamic and multicultural team.
• Medical Insurance after the probation period.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the refence number CAR7336. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.