Advance Career, on behalf of our client, a well-established CySec regulated Forex organisation, located in Larnaca, is seeking to recruit a Head of Marketing;

Responsibilities:

• Provide planning and leadership to the marketing department
• Ensure that the appropriate structures, systems, competencies and KPIs are developed in order to meet and exceed the goals of the marketing strategy
• Drive online sales growth through PPC, SEO, affiliate, retargeting, display, email and social media marketing channels with a focus on CPA and ROI
• Manage website performance by evaluating client experience and provide continuous improvement with a focus on increasing conversion rates
• Ensure that all promotional company material and content is current and up to date
• Research and implement the latest industry trends and best practices
• Manage the budget for marketing projects and campaigns
• Increase brand awareness through various marketing channels
• Negotiate rates with media agencies and monitor their results
• Review key metrics and report results and suggestions for improvement to the Board of Directors
• Establishes and maintains a consistent corporate image throughout all products, promotional materials and events
• Ensures that the department monitors competitor products and marketing activities
• Actively participate in product line development and its adaptation for different regions
• Carries out any further duties assigned by their line manager
• Contributes to a positive and dynamic working environment

Qualifications:

• University Degree in Marketing/Communications or similar
• 2 – 3 years experience in a similar role
• Previous experience within an FX or financial business
• Fluent in the English language – additional languages will be considered an advantage
• Excellent organisational and time management skills
• Creative, Innovative and can ‘think out of the box’

Benefits:
An attractive remuneration package will be offered to the successful candidate.