The Marketing Team at BBMedia is looking to recruit an Email Marketing Manager to join its team in Limassol.
The Email Marketing Manager will be responsible for the day to day management of the email marketing team and project: including developing the marketing schedule, overall strategy, content development, production development, report and analysis. Work with the Director (CEO) and (COO) to maximise the email channel revenue, grow customer base and engagement, and deliver a superior customer experience.

Main Duties and Key Responsibilities:

• Collaborate closely with the Director to develop overarching email strategy and align channel objectives. Strategies should align to KPI goals.
• Develop Inbox Deliverability dashboard to manage all server deliverability.
• Execute all email marketing strategies to maximize revenue and email growth through
• increased customer acquisition, retention and overall engagement.
• Optimize existing campaigns with ongoing multivariate tests of customer segmentation, subject lines, time of send, content, landing pages and channel making them highly relevant and effective.
• Help guide email segmentation, targeting, and lead nurture strategies.
• Partner with our ESP and internal Technology teams to improve back-end automation, as well as to launch and optimize customer journeys and triggers.
• Ensure compliance with CAN-SPAM regulations.
• Monitor email deliverability and maintain data hygiene.
• Build and optimize list segmentation based on segmentation strategy.
• Perform detailed email program analytics including campaign results, deliverability, open rates and other metrics.
• To execute the job duties of our E-Mail Marketing Manager, you must be able to perform each one of the above job duties.

Competencies:

• Expertise to be detail oriented and passionate about quality.
• Results Oriented – capacity to hit metric-driven goals and search for the right solution for both the client and the company
• Team player with demonstrated ability to work effectively with multiple cross-functional groups
• Skill to plan, organize and lead multiple projects or activities at the same time.
• Ability to adapt, be detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment
• Confidence to take initiative to generate ideas in order to drive business and contribute to organizational effectiveness
• Flexibility to work overtime

Education and Experience:

• Minimum of 3 years’ experience in email marketing and online marketing. Preferably within performance marketing avenue.
• Microsoft Office Experience
• Fluent in English

To apply please send your CV to joanna@bbmedia.io