CareerFinders, on behalf of our client, an award-winning CySEC Licensed Investment Firm with offices in Larnaca, we are seeking to recruit a Head of Marketing to join their expanding team. The successful applicant will hold a minimum of 2+ years of relevant, professional Marketing experience, ideally within the Forex and/or Financial Services sector.

Key Duties/Responsibilities:
 

• Provide planning and leadership to the marketing department.
• Ensure that the appropriate structures, systems, competencies and KPIs are developed in order to meet and exceed the goals of the marketing strategy.
• Drive online sales growth through PPC, SEO, affiliate, retargeting, display, email and social media marketing channels with a focus on CPA and ROI.
• Manage website performance by evaluating client experience and provide continuous improvement with a focus on increasing conversion rates.
• Ensure that all promotional company material and content is current and up-to-date.
• Research and implement the latest industry trends and best practices.
• Manage the budget for marketing projects and campaigns.
• Increase brand awareness through various marketing channels.
• Negotiate rates with media agencies and monitor their results.
• Review key metrics and report results and suggestions for improvement to the Board of Directors.
• Establishes and maintains a consistent corporate image throughout all products, promotional materials and events.
• Ensures that the department monitors competitor products and marketing activities.
• Actively participate in product line development and its adaptation for different regions.
• Carries out any further duties assigned by their line manager.
• Contributes to a positive and dynamic working environment.

 
Key Skills/Experience:
 

• University Degree in Marketing/Communications or similar.
• 2+ years of Senior-Level Marketing experience is a must.
• Previous experience within the FX market is highly desirable, or at minimum a related field.
• Fluent in the English language – additional languages will be considered an advantage.
• Excellent organisational and time management skills.
• Creative, Innovative and can ‘think out of the box’.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the reference number CAR4800. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.